TikTok Creator Product Summit

Turning education into momentum.

Context

For TikTok’s Creativity Program Beta, the goal was to translate complex product education into clear, creator-first experiences that could scale globally while building long-term trust.

My Role

• Led creative and community strategy across content, education, and live programming

• Developed the social content framework and educational materials

• Concepted and shaped creator-first event experiences, including the Creator Product Summit

• Collaborated closely with creator talent and internal product, marketing, and community leaders

Approach

The strategy prioritized transparency, clarity, and creator relevance over promotion. Educational content was grounded in real creator needs and paired with intentional event design to turn learning into momentum. By centering creator voices and practical application, the program positioned TikTok as a genuine partner in creator growth.