Context

Meta sought to connect performance education with real-world cultural relevance, meeting businesses and creators where conversations were already happening — from global events like Cannes Lions to live platform programming.

My Role

• Led strategy for live performance education across platform programming and cultural moments

• Shaped narrative and format for Performance Talks and Meta Beach sessions at Cannes Lions

• Partnered with cross-functional teams across product marketing, comms, and creator relations

Approach

The work focused on translating complex performance concepts into accessible, timely conversations. By pairing platform education with live programming and cultural context, the approach prioritized clarity, relevance, and audience trust over traditional promotion.