TikTok Creator Product Summit

Turning education into momentum.

For TikTok’s Creativity Program Beta, I led creative strategy across content, community, and event production—building the social content framework, designing educational materials, and developing creator-first event concepts like the Creator Summit. I collaborated with creator talent and internal leaders to deliver transparent, high-impact storytelling, resulting in a 103% event attendance rate and a 43% increase in product adoption, positioning TikTok as a trusted partner for creator growth and sustainability.