Meta, Instagram, WhatsApp for Business Social & Community Strategy

Context

Meta’s Instagram and WhatsApp social channels operate at massive scale, where community engagement, brand voice, and creator-led content all shape public perception in real time. The work required balancing cultural relevance, clarity, and responsiveness — while maintaining consistency across fast-moving conversations and platform trends.

My Role

I supported social and community strategy across both accounts, helping manage audience engagement and brand voice at scale. I also coordinated creator collaborations — including creator outreach, content briefs, and internal alignment — to support creator-led activations that felt native to the platform and aligned with brand priorities.

Approach

My approach combined community insight, strong editorial judgment, and operational execution:

• Community listening: monitored patterns in audience sentiment to identify recurring questions, friction points, and cultural moments worth responding to

• Voice + consistency: ensured responses and engagement reflected the brand’s tone while staying human and platform-native

• Creator collaboration workflows: created clear briefs and coordination processes so creator activations could move quickly while staying aligned cross-functionally